This Dussehra, Open Your Homes And Your Wardrobes To All Things Good

Celebrated through much of India, Navratri and Dussehra are two of the nation’s most festive occasions. In Karnataka’s erstwhile capital, Mysore, a royal spectacle unfolds and in Gujarat, the nights are filled with joyful dandiya music. Meanwhile, in West Bengal, the streets are filled with busy pandals where devotees and revelers gather to honor Goddess Durga. While in Northern India, the effigy of Ravan towers over everyone, only to burst into flames on Vijaya Dashmi. The legends and the myths may differ, depending on where you live in India, but at its, heart Dussera is the triumph of the good over the evil.

Preluding Dussera is the period of Navaratri – that goes on for nine days and nine nights. It is a post-monsoon, autumn festival and is known as Sharad Navaratri. Again, like Dussera, the reasons for the festivities might differ, but mainly it pays ode to the various avatars of Goddess Durga or Devi – the divine feminine force. On each day of the nine days, pujas are offered to and blessings are sought from Shailputri (Mother Nature), Kushmanda (the creator of the world), Kaalratri (the destroyer) and many others.

On the tenth day, devotees from all over usher in Vijayadashmi or Dussehra. The auspicious day marks the vanquishing of evil. During the days of the Durga Puja, devotees dwell on Goddess Durga conquering of the buffalo demon, Mahishasura. During Vijayadashmi, with Dharma restored in the world, the idols of the Goddess are led in a somber procession to be immersed. In Northern India, the Ramlila is enacted and, in the end, Ravana is brought down to his knees.

During Navaratri and amidst our grand celebrations of Dussehra, we are called to renew our commitment to do the good. We embrace truth and turn our back on evil. In its centuries-old tradition, Angadi Silks has been upholding these very values. Despite the invasion of power looms and a rampant mechanization of the trade, Angadi Silks stands firm and backs the traditional weaving community. Our sarees are woven with love and the trust our customers have placed in us and they preserve the purity of India’s heritage.

Happy Dussehra to all our patrons!

Dear Patrons,

For enquiries relating to purchase, kindly visit our showroom or get in touch with us on 080-26638034 for further queries.

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